COMMUNICATING WITH CUSTOMERS

Many professionals focus on providing good technical service, but overlook a key aspect: how they communicate and interact with their customers. In the daily life of an SME or freelancer, it's not enough to just "do your job well", it's also essential that the customer knows it, understands it, and values it.

A strong and close relationship with your customers is built through small actions: from a well-written email to a timely message that solves a question before it becomes a problem.

Why is it so important to care for communication?

✔ Builds trust: your customers need to feel heard and understood.

✔ Reduces misunderstandings: clear explanations prevent confusion and errors in orders or billing.

✔ Sets you apart from the competition: an SME or individual with good communication is perceived as more professional and approachable.

✔ Fosters loyalty and generates recommendations: a satisfied customer stays longer... and also recommends you.

What can you do to improve starting today?

• Speak the same language as your customer: avoid technical jargon if not necessary, explain the essentials clearly.
• Establish clear communication channels: Do you prefer email, WhatsApp, or phone? Make it clear and respond promptly.
• Send valuable communications: don't just communicate when there's a problem. You can also share news, legal changes, or practical tips.
• Personalize your messages: the more tailored they are to their situation, the more useful and relatable they will be.
• Listen actively: allow the customer to also give their opinion. Their experience will help you improve.

An opportunity to grow

Communication is not a formality, it is a business tool. The better your customer feels attended to, the easier it will be for them to trust you, appreciate your services, and think of you when they need something else.